Do you have an email marketing campaign?
Email marketing is one of the most powerful things you can do for your brand. It’s one of the best ways to get consistent feedback and engagement from your customers. Many marketers center their programs around email marketing.
Email is a traditional marketing channel that everyone is familiar with. However, is your audience engaging with your content? You can send as many emails as you want, but how do you know if it’s effective?
In this article, we show you some tips to boost user engagement through your email campaign. Read on to discover some great tips to improve customer experience.
1. Be Authoritative
One of the best ways to build your email list is by promoting subscription forms to your site. This is a common way to build your email list, but it’s also effective in getting user engagement. When people find something they like online, they want to hear more about it from authorities.
Authoritative figures or expert speakers tend to build more trust in users. You can also promote a series of emails to inform subscribers what to expect. Allow your subscribers to decide if they want to receive more emails from you.
2. Provide Free Valid Content
One of the best ways to attract and lock in new subscribers is by giving free valuable content. This may include infographics, white papers, and eBooks. This allows your subscribers to appreciate your content and understand its worth.
Offering something of value to the reader for free will entice them to subscribe. This piques their curiosity and has them wondering what else you have in store. Giving premium content in exchange for an email address will help you build your list.
3. Increase Deliverability
Deliverability is one of the essential parts of email engagement. This refers to the odds of your emails finding a user’s inbox. To increase your email deliverability, start by cleaning your list.
Regular cleaning will allow you to keep your list clean. Make sure to offer your subscribers an unsubscribe button if they change their minds. Some email addresses will disappear from your list, usually in B2B environments.
Emails will bounce when this happens, making email channels perceive you as spammy. You can also request your current subscribers to whitelist your domain.
4. Use Responsive Email Templates
Using responsive email templates will allow you to attract users to your content. This helps you to get more subscribers and build your email list. Avoid overloading your emails with large blocks of texts and images.
This makes your emails look unwelcome and ugly across all devices. A responsive template will allow you to adjust your emails to the device. These templates cater to mobile users.
More than half of users open their emails through their mobile devices. With this in mind, responsive designs are more important than ever. This doesn’t mean you have to cut down your content. If you have a long paragraph piece, use headers to break it down. Keep your mobile email message short and simple.
5. Know Your Audience and Segment Them
Understanding your audience is the first step to making them feel more appreciated. Users will recognize that a brand cares for them when they see personalized emails. Depending on your products and services, you may want to segment your lists.
You can do this through the following segmenting methods:
- Demographics
- Page Views
- Geolocation
- Past purchases
- Purchase cycles
- Surveys and quiz results and
- Previous email engagements.
With this information, you could learn more about each of your subscribers. Then, you can work on personalizing emails to target certain groups.
6. Direct Users to High-Quality Pages
Once you know your audience, you can handpick the right content for them. This allows you to know the best email content to deliver. This also allows you to select the right embedded links in your email.
To get more engagement out of your emails, direct your users to an HQP. Add enough information in your email to compel your readers. However, leave out enough to encourage your users to find out more.
7. Enhance CTR
Audience engagement for emails depends on clicks and opens. The best way to increase user engagement is by enhancing your CTR. You can do this by using strong CTA messages.
Avoid using vague messages at the end of your emails. Instead, provide actionable CTAs. Your message could include free shipping or coupons for the reader to claim.
Use strong CTAs but remember to keep them short. You can also include links to your business’s social media. Get your users to stay connected with you by linking them to your Instagram or Twitter.
You can also add polls to your emails to increase interactivity. This keeps your users engaged with your email content for awhile.
8. Test Out Sending Time
Some emails get more engagement at certain times. If you’re new to tracking user behavior, you can start by testing different sending times. You can also try different email copies with different colored buttons.
Trying out these different things will allow you to learn more about your readers. This helps you build your strategy to get the most user engagement.
9. Reward Your Subscribers
Rewarding your subscribers for their loyalty will allow you to build mutual respect. It helps you cultivate a relationship with your readers. Some loyalty programs allow their users to gather freebies or points.
You can give this to your subscribers in the form of rewarding emails. If you aim to sell more, doing this will benefit you over time. Giving your users appreciative emails will let them know that you care for them.
Boost User Engagement With These Epic Strategies
Do you have an email campaign strategy? Now you know some of the best user engagement strategies for a successful campaign. Responsive templates and rewards will all help to build email engagement.
Of course, boosting user engagement is only the beginning! Are you looking for more tips to drive engagement to your website? Contact us today!
© 2020, Chris Duncan. All rights reserved.
