Every business owner has weaknesses.
Every single one of us. Including you and me.
But that’s okay.
After all, even Superman has kryptonite to contend with. He knows that this mysterious substance weakens or eliminates his super powers. So he does everything he can to avoid the problems kryptonite causes, and comes out winning.
Business owners. Not so much!
Unlike Superman, business owners are usually aware of our weaker areas, but unaware of the often serious damage caused by them.
Here are a few common examples of how this looks and why it manages to persist.
- The business owner who starts too many sales presentations with an excuse for being a few minutes late, may think it doesn’t matter. They’re unaware that every prospective client who values punctuality will feel very differently about it. The business owner will wonder why they never won the contract… and write the prospect off as a time waster. So the problem persists.
- The business owner who avoids making big decisions until the last moment, may think it doesn’t matter. They’re unaware that leaving things until the last minute means they have fewer options open. They lose valuable time, end up with vastly limited choices, are forced into making a worse decision, and blame it on bad luck. So the problem persists.
- The business owner who does pretty-much what they’re paid for and very little more, may think it doesn’t matter. Their customers end up with the minimum required, not outstanding value, and seldom recommend them. The business owner then assumes that their customers just aren’t the kind of people who give referrals. So the problem persists.
- The business owner who thinks it’s okay to develop their business as if it was a Do It Yourself hobby, may think it doesn’t matter. They’re unaware that their DIY approach to systems, marketing, legals, planning, financials and strategy, etc., is making it impossible for them to succeed. The business owner assures themselves they’re saving money, when they’re missing out on a fortune. So the problem persists.
Jim Rohn used to tell us that the reason failure is so common, is that it’s incredibly subtle. The vast majority of businesses tend not to fail overnight, the result of a single, cataclysmic event. It’s the smaller errors in judgement we regularly make, which rob us of the success we want.
That’s why it’s so important to pay attention to what we do and how we do it. Even those things that may not seem obviously important.
No. I take that back.
Especially those things that may not seem obviously important.