Attain Influencers for Referral Program with E mail Advertising and marketing

This is a Guest Contribution from Omnistar.

Did you know that 30% of consumers are more likely to buy a product recommended by an influencer? This shows how consumers value influencer opinions when it comes to products and services. And it is not just that. It seems that non-celebrity influencers seem to be more relatable and honest. It is because consumers are 10x more likely to buy a product recommended by an influencer. This shows that influencers have a high trust factor that you can definitely leverage when it comes to promoting your referral program.

email marketing

What are Influencers?

Influencers are everywhere. They are on Facebook but they can also be in Youtube. 19% of purchase decisions are made from Facebook posts while 18% from Youtube. This is such a high percentage that it has a massive impact on customer’s decision processes.

What is even more surprising is the habit of consumers to search for reviews before purchasing a product. 60% of consumers will look for influencer reviews before proceeding with the purchase.

This is the power of influencers. They have the ability to influence consumer decisions greatly. One good review can get consumers to buy your products. While one negative review can get them to look elsewhere.  

Why your target audience love Influencers so much?

There are different reasons why the market love influencers.

#01. Authenticity

The first reason is authenticity. In fact, this is the reason why influencers have such a high trust factor. Followers simply love the authenticity of influencers and this is what drives their power. This is also the reason why non-celebrity influencers have a higher trust factor. This is because non-celebrity influencers are viewed to be not in-it-for-the-money. They are viewed to be relatable individuals who are just reviewing a product because they like it.

#02. Consistency

Influencers are known for consistently creating content. This content can be a blogpost or a video. But it is all about consistency. The audience have certain expectations and they want those expectations met. Influencers who are consistent in creating content actually builds a community around their brands. And this is what attracts more people into their tribe.

#03. Niche-Focused

Every niche has its own set of influencers. The only reason why followers love them is because they give them the content that they need. This can be tips, how-tos or product reviews. Aside from consistency in releasing content, there should also be consistency on its topic. This is the secret behind the growing influencer communities.

But, Why do marketers love Influencers?

You now know the reason why followers love influencers. It is about time you know why businesses love them as well. There are three main reasons for this.

#01. Instant Traffic

Influencers just have the power to drive instant traffic. This is because of their ability to influence action. When they ask their followers to click on a link or do something, their followers will most likely do it. So a simple recommendation would often result to a flood of traffic in your site.

#02. High Conversion Rates

What is even more surprising is that influencers don’t only give you traffic. They also have really high conversion rates. If you are running an ecommerce marketing website, you’ll know that traffic really doesn’t mean anything until it translates into sales. High converting traffic means that the traffic has a greater likelihood of making a purchase from your site. This means that it is guaranteed to translate into sales.

#03. Instant Leverage

The power of influencers doesn’t stop with traffic and conversions. One promotion can also result to a stream of residual traffic. This means that an influencer only has to promote you once. From there, you’ll enjoy brand leverage where the influencer’s followers will already treat you as a ‘friend’ brand. This means that the influencer’s followers will also continue to buy your products and services if they like it.

Choosing the Right Influencer for your Referral Program

You now know how influencers can help you, it is time to search for the right influencer to work with. You simply can’t go and pick the influencer with the most followers. That’s not how it works. If you do that, you’ll find influencers that is going to ask for premium prices from simple mentions. You don’t want that. Even if you have to pay for promotions, you’ll want to make the most out of your money.

influencer marketing

With that, I have four elements that I look for when searching for influencers to promote my referral program.

Step 1: Niche

This is very important. You should choose an influencer that is in the same niche as your products and services. If not, it should be complementary. So if you have skincare products, target lifestyle influencers. Target those who film skincare routine videos. If you have fitness products, target those who make exercise videos. Your products should be relevant to the market to begin with.

Step 2: Tone

Next, you’ll need an influencer that fully resonates with your products and services. If you are selling essential oils, you’ll want influencers who are advocating healthy living. You may want to target the vegan recipes blogs as well. If you are selling gaming chairs, target streamers on Twitch or Youtube. These are gamers who can use a computer chair in their streams.

Step 3: Reach

While follower count is not the only thing that you should consider, it still matters. It is useless to promote to an ‘influencer’ who only have 100 followers. Ideally, you should look for someone who has at least 2000 followers and nothing less. You need a market that is wide enough to have conversions.

Step 4: Actionability

Lastly, you also need to consider the responsiveness of the followers. It is one thing that an influencer has followers. But it is another thing to get the followers to act on recommendations. Actionability is a factor that you should consider when choosing influencers. But this is something that you can only test. You’ll only know if a certain influencer works well with your business if you try promoting with them first.

Finding Influencers

Once you are sure of doing influencer marketing, it is time to find the influencers that you’ll want to work with. By this time, you already know the type of influencer that you’re looking for. It should be easy for you to filter through the list of influencers to see the ones that fit your business model.

Step 1: Immerse Yourself in a Niche

Sometimes, you cannot see the best influencers at first glance. After all, the best influencers for your business may not necessarily be the one with the most followers. So how will you know if an influencer fits your product? You have to immerse yourself in the niche.

The first step is to follow groups in the niche. In here, you’ll find that the market tends to mention certain brands or names. You can then follow these brands to see their content. You can then judge from there if the influencer is worth your time.

Step 2: Explore Hashtags

Another way to explore your niche is to look at hashtags. In Facebook and Instagram, you can input hashtags in the search bar. This will uncover all the posts that are relevant to that hashtag. Usually, you’ll find posts with lots of comments, likes and shares. These are often influencer posts. I have tried doing this and I have uncovered so many influencers along the way.

Step 3: Look at what your audience is visiting

You can also use tools to look at the pages that your target audience is visiting. This will clue you in on the blogs that they like to frequent along with the social profiles they like and visit. This is crucial for your influencer research process.

Step 4: Search Google

If all else fails, you can always search Google. Just look for your niche + ‘blog’ or niche + ‘Facebook’, niche + ‘Instagram’ or niche + ‘youtube’ and you’ll uncover hundreds of influencers in your niche. You can also go more specific and look for influencers who have reviewed a certain product before. This will give you a more targeted list of influencers.

How to Get Influencers to Promote Your Referral Program Through Email

The most preferred way of connecting with influencers is writing an email to them. It doesn’t come too strong and it gives the influencer enough time to decide if they like to work with you. Here are some ways to convince them effectively. I have provided some templates that you can use.

Include Them in Your Offer

The first template includes the influencer in your offer. It is direct to the point and just shows them that you like to work with them.

Hi [influencer],

I come across your

Last month, as we (over)sold 300+ EasySendy monthly & annual subscriptions!

Now we partnered with Aritic Mail to bring this year’s next biggest deal on email delivery API, exclusively for EasySendy new users.

So, before you start Black Friday email promotions and till Christmas promotions; we are here with-

  • Inside all new EasySendy subscriptions plan, get Flat 40% OFF on Yearly (Annual) Subscription; use Coupon Code “BLACK2020“.
  • Get Aritic Mail email delivery API stack-able deal at EasySendy for Flat 40% OFF on 900K Emails.

PSsss: Aritic Mail email delivery API is non-expiring email credit, so stack-up and get 20-to-25 900K blocks at once and enjoy till next year ?

These coupons are available until 30-Nov-2020 (12 AM EST) only.

For easy configuration, our support team ([email protected]) can be of your great help or, you can also raise a ticket from your EasySendy Drip dashboard.

Note:

This offer is not directly applicable on your EasySendy plan. Although, you can avail this offer from completely new EasySendy Pro plan and EasySendy Drip plan account.

About EasySendy  –

EasySendy is a hybrid email marketing platform for online gig creators like, bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.

With EasySendy plan, you can launch various campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns.

You can add easy-to-embed Web Pop Forms to capture email subscribers from website, build custom subscriber pages, edit email templates with flexible drag and drop editor, do subscriber segmentation filtering, and more. Connect your app / website through API, Google Analytics, WordPress and Zapier.

Do you know that email personalization makes a marketing campaign successful?

Email marketing is 40x more effective than any other social media channel. 

As you already know that email personalization is the best way to increase customer engagement. So, we are going to dig out more information about email personalization for better understanding.

What is email personalization?

Marketers use customers’ data to create relevant and targeted email marketing campaigns. 

However, these email campaigns get tailored to particular recipients by offering them individualized content based on their buyer’s persona, demographics, age, and gender. 

Though email personalization shouldn’t be limited to address the recipients with their first name, the content should emphasize on the recipients’ pain points with a detailed solution. 

Email personalization helps marketers to know the customers in a better way. With email personalization techniques, marketers analyze the subscribers’ details and email preferences.

You can send useful content to recipients with the help of email personalization techniques. It becomes easier for subscribers to buy your products and services when the crafted content fulfills subscribers’ requirements.    

Let’s check out the goals of email personalisation:

  • Grab the attention of the subscribers at the personal level
  • Provide relevant and individualized content for each recipient
  • Improve inbox open and click-through rate.  

Suppose if you can connect with every subscriber like a trusted friend. You can provide them with the information they adore and deliver perfectly tailored content based on their requirements. In return, the recipients look forward to receiving email newsletters from your end.

It would help if you leveraged email personalization to meet customers’ expectations and set them apart from the competition.

According to the latest reports, over 74% of marketers claim email personalization increases customer engagement. Email personalization can increase sales by 20% and drive a high return on investment.

Nowadays, marketers have an abundance of data at your fingertips, but they don’t utilize most opportunities. However, some businesses have failed to use subscribers’ contact lists to send them personalized emails. 

Email personalization is the best tactic to streamline inbound strategies and generate enormous revenue. Meanwhile, many companies have made incredible improvements in their email metrics after sending personalized content to their subscribers. 

So, you can start designing beautiful email templates with personalized email content to optimize the marketing campaigns. It would be best if you explored further the correlation between dynamic content and professional email templates for successful email campaigns.  

This year, email personalization is widely implemented in marketing campaigns. Around 72% of businesses are concentrating on the email personalization strategy. But many companies are slowing to take hold of email personalization. As a marketer, you need to have quality data in your hands before implementing email personalization. This quality data must comprise information related to the customers.

Marketers are aware of the importance of email personalization, but they are struggling to execute in real-time. When it comes to personalizing email campaigns, they need to use specific ways to propel email marketing.

Here are some ways to create personalized emails:

a) Ask the customers relevant questions:
Try to ask the right set of questions for gathering insightful data and make effective segmentation of audiences. Create a tailored content to enhance customer engagement.

b) Understand customers’ persona:
Analyze the customers’ behavioral patterns and interest in creating groups. Send personalized content based on their website behavior and download history. 

c) Send emails at the best time:
Certain times of the day prove to be better for delivering email newsletters. Make an A/B testing and use customers’ data for sending emails at the best times.

d) Generate behaviorally triggered emails:
Create trigger emails to engage the audiences. Trigger emails are a more effective communication tool as compared to traditional emails and increase the open rate.

How email personalization increases audience engagement?

email personalization increases audience engagement

Email personalization is the best methodology to increase user engagement and improve the conversion rate. Though, marketers have kept an abundance of data at their fingertips. But they need to understand the new technologies for sending the right message at the right time.

Marketing has become easier and smarter with the rise of new technologies. You can refine the marketing campaigns with the use of AI and machine learning. However, email marketing helps to capture customers’ attention to products by optimizing customer-centric marketing strategies.  

Why do businesses need personalized emails?

Customers receive thousands of promotional emails every day. Some of the emails end up entering the trash, but personalized emails stand out in the recipients’ inboxes.

Why do emails entering into the trash? 

Consumers have trained themselves to identify junk messages with the rise of scams. As a result, recipients ignore impersonal and irrelevant messages. This prevents you from reaching the subscribers’ inbox.

Well, personalized messages are unique for the recipients and don’t fit in all email campaigns. Subscribers like to open messages which cater to their needs and interests. Email personalization builds trust for your brand and improves customer experiences.  

Marketers can take help of marketing automation to send multiple marketing campaigns with personalized content. They need a platform to offer a powerful and valuable personalization tool. Meanwhile, you need to have a focused approach to creating tailored content to improve credibility with better engagement.

Why is personalization crucial in email marketing?

Customer retention helps companies to retain many old buyers through brand loyalty initiatives. Many companies spend more time on personalized emails to improve customer retention and increase return on investment. Personalization is the critical factor in achieving high inbox open and click-through rates.

Also, subscribers’ names in the email content improve the open rates by 5.2% and build brand loyalty. However, more personalization in the email content augments the open inbox rates by 11% to 55%.

Even customers appreciate targeted campaigns such as special offers for their birthdays. You can concentrate on previous purchases, interests, preferences for creating highly personalized messages.

Here are some best email personalization techniques for nurturing the potential leads in the right way:

  • Gather the right information: Email marketers need quality information at their fingertips to nurture the qualified leads. If you don’t have the correct data, you can’t effectively implement email personalization. Start gathering information from the audiences on sign-up forms. You can see the effectiveness of email personalization based on the collected data.

    Use tracking tools to monitor the online behavior of customers to understand their persona. Another method is offering discounts or running contests for collecting information about the buyers. Once subscribers get added to the email list, you can ask them relevant questions.

    Similarly, you can ask a bit of information without pushing the consumers to exit the form before signing up. You can gather more information to understand the customers completely. Collecting data will create a solid base for email personalization in marketing campaigns and bring grand success.

  • Focus on segmentation: Segmentation is one of the biggest things for email marketing. It is a crucial method to place subscribers into different groups based on similarities. Marketers need to customize emails for each group to improve the engagement rate. You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:
  • Breaking down your email list into groups allows marketers to produce targeted and relevant messages to the subscribers. The categories are based on:Age
  • Location
  • Occupation
  • Gender
  • Geographic
    You have to input the segmented data into the marketing automation engine to build email marketing campaigns. Marketers can give the opportunity of self segmentation to the customers for choosing their interests and content type. 
  • Add recipients’ names in the subject line: Subject line is the crucial part of the world of email marketing. If you do not tailor the email content into the user’s name, you do not craft a different message for your subscribers.
    Email personalization augments the open and click-through rate and drives massive revenue for your business.
    Let’s get started with some personalized messages:
  • Tailored content for better click-through and open rates.
  •  Provide offers and discounts to attract potential leads.
    According to the latest research, one in three buyers barely care about their names in newsletters and marketing emails. Therefore, implement better email personalization strategies to grab their attention.  
  • Set the pace with event-triggered emails: Triggered emails are individualized messages for the subscribers to communicate effectively. Marketers get to know how customers engage with your website by observing their reactions to products or services. Good communication converts visitors into potential customers and develops long-lasting relationships. 

Have a glance at multiple ways to send triggered emails:

  • Send welcome messages to new subscribers.
  • Re-open communication with inactive subscribers and customers.
  • Bring customers back to your website through cross-selling and up-selling. 

Marketers can use EasySendy for sending triggered emails by segmenting the readers into real-time and target subscribers based on behavioral patterns.

Conclusion

Email personalization is the most effective way to gain new potential customers. Email marketers executing email personalization stay ahead of others in the marketing approach. Take the right approach towards personalization to derive the best outcome. Ensure to use the right techniques for personalizing emails in the right way. Start collecting accurate data with sign-up forms.

Do you believe effective email marketing strategies bring more revenue? 

Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers. 

If marketers use effective email marketing strategies, then those campaigns would generate 40 times more revenue than other social media channels. Companies send over 269 billion emails every day to their subscribers and customers. 

Well, marketers need to learn how to run successful email marketing campaigns.

Before preparing email marketing strategies, marketers have to build an email list of targeted audiences. Then, start converting the website visitors into recipients for preparing the targeted email list. 

Around 80% of anonymous visitors leave the website without signing up the subscription form; so we need to use exit-intent popups for transforming those abandoning visitors into recipients and loyal customers. 

However, marketers can track the customers’ behaviour with the help of exit-intent popups by prompting them with the targeted campaigns. They can sky-rocket the conversion rates and improve open rates through this smart technology. Understanding the goals help them to prepare the campaign adequately. 

Good marketing campaigns start with a defined purpose and an ultimate urge to achieve it. There are different types of goals including welcome email for new subscribers, engaging them with personalised content, nurturing existing recipients with more information about the product or service, and re-engage old subscribers with exciting promotional offers and discounts.

Marketers need to know and understand the set of targeted audiences for creating the personalised and relevant content for them. So, collect the information of your subscribers through Google Analytics once you have sent the first email. Through this analytics, you would get an idea about the gender, demographics, interest and location of the subscribers. 

Kick-start with the best hybrid email marketing provider to optimise your campaigns and make it a successful one. Simultaneously, don’t miss to create optin forms for motivating visitors to sign up for the subscription form. 

After completing all the above points; now, it’s time to plan out the email campaign with an attractive subject line, compelling email copy, and stunning design. Email marketing campaigns generate a lot of revenue, but that doesn’t mean you would flood a barrage of email newsletters in your subscribers’ inboxes. 

Many companies don’t trust the power of email marketing campaigns, and it happens when they fail to deliver positive results from their email marketing efforts. 

These marketers need some tips to improve email marketing strategies and increase the value of their campaigns. You have to take the right steps to make your campaigns stand out from the rest. Always remember that your subscribers and customers are bombarded with hundreds of emails every day. So, you have to be competitive in your approach with some best practices of email marketing.      

Let’s get started with ten effective email marketing strategies: 

Understand your set of audiences

Knowing your customers and understanding their persona are the essential thing for any marketer. Analysing the target audiences would help to craft relevant and personalised messages. Keep in mind that the market is customer-centric; every customer has different needs and interests based on their pain points. 

So, sending generic messages would reduce the number of open and click-through rates. Relevant email content generates more revenue than a general email copy. First, you need to segregate the email list based on the interests and requirements of the subscribers. Proper segmentation helps marketers to promote the products and services in a more personalised way. 

You have to segment the customers based on their gender, age, geographical location, and buyers’ persona for sending valuable and relevant content to serve their interests and offer solutions for the pain points. Survey results, purchase cycle, sending frequency are some of the methods for segmenting the audiences and improving the return on investment.   

Deliver consistent and regular emails

Don’t hesitate to send emails to the subscribers regularly. Sending emails to those people who have willingly subscribed to our website is not a wrong thing. Your email would enter into the spam folder if you send email newsletters to people who have not subscribed to your website, and they have not permitted you to send them newsletters regularly. 

Stay in contact through email newsletters with your existing subscribers are not a part of spamming. Keep sending emails regularly to those subscribers who open and read your email to nurture them and build long-lasting relationships with them. These processes would generate more revenue for your company.  

Make your email short and crisp

Keep the content of your email copy clear and concise to draw the attention of subscribers and improve the conversion rates. Simple email content helps to create a better understanding of the subscribers. 

If you make your content short and to the point; it becomes easier for the subscribers to click on call-to-action without having any confusion. Try to make your email newsletters mobile-friendly as many subscribers open the email on their smartphones rather than opening it on desktop. Convey your message in a short, lucid way to avoid any miscommunication. 

Keep a goal in mind for each message

Setting a goal is crucial for making your email marketing campaign successful. Goal setting helps marketers with the right direction and measure the success of the marketing goals. You need to understand the primary purpose of your campaign.

Evaluate previous email marketing campaigns

Email marketers should evaluate the last email marketing campaigns for strategising the new campaign. Avoid buying the contact list and build your email list for better clarity in sending the messages. Maintain your email list by cleaning the database and remove the inactive subscribers for creating an impact on email deliverability rate.

Add call-to-action

Don’t miss creating a perfect call-to-action button for your email marketing campaign. Ensure to keep the call-to-action short and understandable for the subscribers. So that they can click on the button after reading the email copy.

Use a brief preview of the content

Apart from subject lines, preview text also helps in increasing the open inbox rate. Subscribers can read the subject line and preview text before opening any email

Craft personalised message

Make your subscribers feel special with personalised messages and develop long-lasting relationships with the subscribers. Personalised email copy increases the open and click-through rate. Don’t miss using the first name of your subscribers in the email copy for adding a personal touch in the content. 

Optimise subject line

Subject line is the most crucial part of an email. If you provide a personalised subject line, then there is a high chance of open rate as compared to non-personalised subject line. Please include the name of the subscribers in the subject line to build trustworthy relationships with them.

Design behavioural triggered emails

Subscribers take a specific action when they come across triggered emails. Marketers can send automated emails based on subscribers’ behavioural patterns, and these emails are the most successful one for both the sender and receiver. 

Conclusion

Take a step-by-step approach in email marketing to get positive results and improve return on investment. Email marketers won’t get the results overnight, but they need to take the right decision at the right time. Take care of the details to turn the email marketing campaigns profitable.

and I saw that you are passionate about [niche].

I especially love your post about [mention a post].

I am the CEO of [yourbrand] and we like to include your brand in our referral program. We think that you’re the perfect person to promote our offer because [state reasons].

Looking forward to your reply.

[yourname]

Create Special Deals for their Audience

Another way to get an influencer on board is to create special deals for their audience. Of course, it should also include a discount code under the influencer’s name.

Hi [influencer],

I come across your

Last month, as we (over)sold 300+ EasySendy monthly & annual subscriptions!

Now we partnered with Aritic Mail to bring this year’s next biggest deal on email delivery API, exclusively for EasySendy new users.

So, before you start Black Friday email promotions and till Christmas promotions; we are here with-

  • Inside all new EasySendy subscriptions plan, get Flat 40% OFF on Yearly (Annual) Subscription; use Coupon Code “BLACK2020“.
  • Get Aritic Mail email delivery API stack-able deal at EasySendy for Flat 40% OFF on 900K Emails.

PSsss: Aritic Mail email delivery API is non-expiring email credit, so stack-up and get 20-to-25 900K blocks at once and enjoy till next year ?

These coupons are available until 30-Nov-2020 (12 AM EST) only.

For easy configuration, our support team ([email protected]) can be of your great help or, you can also raise a ticket from your EasySendy Drip dashboard.

Note:

This offer is not directly applicable on your EasySendy plan. Although, you can avail this offer from completely new EasySendy Pro plan and EasySendy Drip plan account.

About EasySendy  –

EasySendy is a hybrid email marketing platform for online gig creators like, bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.

With EasySendy plan, you can launch various campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns.

You can add easy-to-embed Web Pop Forms to capture email subscribers from website, build custom subscriber pages, edit email templates with flexible drag and drop editor, do subscriber segmentation filtering, and more. Connect your app / website through API, Google Analytics, WordPress and Zapier.

Do you know that email personalization makes a marketing campaign successful?

Email marketing is 40x more effective than any other social media channel. 

As you already know that email personalization is the best way to increase customer engagement. So, we are going to dig out more information about email personalization for better understanding.

What is email personalization?

Marketers use customers’ data to create relevant and targeted email marketing campaigns. 

However, these email campaigns get tailored to particular recipients by offering them individualized content based on their buyer’s persona, demographics, age, and gender. 

Though email personalization shouldn’t be limited to address the recipients with their first name, the content should emphasize on the recipients’ pain points with a detailed solution. 

Email personalization helps marketers to know the customers in a better way. With email personalization techniques, marketers analyze the subscribers’ details and email preferences.

You can send useful content to recipients with the help of email personalization techniques. It becomes easier for subscribers to buy your products and services when the crafted content fulfills subscribers’ requirements.    

Let’s check out the goals of email personalisation:

  • Grab the attention of the subscribers at the personal level
  • Provide relevant and individualized content for each recipient
  • Improve inbox open and click-through rate.  

Suppose if you can connect with every subscriber like a trusted friend. You can provide them with the information they adore and deliver perfectly tailored content based on their requirements. In return, the recipients look forward to receiving email newsletters from your end.

It would help if you leveraged email personalization to meet customers’ expectations and set them apart from the competition.

According to the latest reports, over 74% of marketers claim email personalization increases customer engagement. Email personalization can increase sales by 20% and drive a high return on investment.

Nowadays, marketers have an abundance of data at your fingertips, but they don’t utilize most opportunities. However, some businesses have failed to use subscribers’ contact lists to send them personalized emails. 

Email personalization is the best tactic to streamline inbound strategies and generate enormous revenue. Meanwhile, many companies have made incredible improvements in their email metrics after sending personalized content to their subscribers. 

So, you can start designing beautiful email templates with personalized email content to optimize the marketing campaigns. It would be best if you explored further the correlation between dynamic content and professional email templates for successful email campaigns.  

This year, email personalization is widely implemented in marketing campaigns. Around 72% of businesses are concentrating on the email personalization strategy. But many companies are slowing to take hold of email personalization. As a marketer, you need to have quality data in your hands before implementing email personalization. This quality data must comprise information related to the customers.

Marketers are aware of the importance of email personalization, but they are struggling to execute in real-time. When it comes to personalizing email campaigns, they need to use specific ways to propel email marketing.

Here are some ways to create personalized emails:

a) Ask the customers relevant questions:
Try to ask the right set of questions for gathering insightful data and make effective segmentation of audiences. Create a tailored content to enhance customer engagement.

b) Understand customers’ persona:
Analyze the customers’ behavioral patterns and interest in creating groups. Send personalized content based on their website behavior and download history. 

c) Send emails at the best time:
Certain times of the day prove to be better for delivering email newsletters. Make an A/B testing and use customers’ data for sending emails at the best times.

d) Generate behaviorally triggered emails:
Create trigger emails to engage the audiences. Trigger emails are a more effective communication tool as compared to traditional emails and increase the open rate.

How email personalization increases audience engagement?

email personalization increases audience engagement

Email personalization is the best methodology to increase user engagement and improve the conversion rate. Though, marketers have kept an abundance of data at their fingertips. But they need to understand the new technologies for sending the right message at the right time.

Marketing has become easier and smarter with the rise of new technologies. You can refine the marketing campaigns with the use of AI and machine learning. However, email marketing helps to capture customers’ attention to products by optimizing customer-centric marketing strategies.  

Why do businesses need personalized emails?

Customers receive thousands of promotional emails every day. Some of the emails end up entering the trash, but personalized emails stand out in the recipients’ inboxes.

Why do emails entering into the trash? 

Consumers have trained themselves to identify junk messages with the rise of scams. As a result, recipients ignore impersonal and irrelevant messages. This prevents you from reaching the subscribers’ inbox.

Well, personalized messages are unique for the recipients and don’t fit in all email campaigns. Subscribers like to open messages which cater to their needs and interests. Email personalization builds trust for your brand and improves customer experiences.  

Marketers can take help of marketing automation to send multiple marketing campaigns with personalized content. They need a platform to offer a powerful and valuable personalization tool. Meanwhile, you need to have a focused approach to creating tailored content to improve credibility with better engagement.

Why is personalization crucial in email marketing?

Customer retention helps companies to retain many old buyers through brand loyalty initiatives. Many companies spend more time on personalized emails to improve customer retention and increase return on investment. Personalization is the critical factor in achieving high inbox open and click-through rates.

Also, subscribers’ names in the email content improve the open rates by 5.2% and build brand loyalty. However, more personalization in the email content augments the open inbox rates by 11% to 55%.

Even customers appreciate targeted campaigns such as special offers for their birthdays. You can concentrate on previous purchases, interests, preferences for creating highly personalized messages.

Here are some best email personalization techniques for nurturing the potential leads in the right way:

  • Gather the right information: Email marketers need quality information at their fingertips to nurture the qualified leads. If you don’t have the correct data, you can’t effectively implement email personalization. Start gathering information from the audiences on sign-up forms. You can see the effectiveness of email personalization based on the collected data.

    Use tracking tools to monitor the online behavior of customers to understand their persona. Another method is offering discounts or running contests for collecting information about the buyers. Once subscribers get added to the email list, you can ask them relevant questions.

    Similarly, you can ask a bit of information without pushing the consumers to exit the form before signing up. You can gather more information to understand the customers completely. Collecting data will create a solid base for email personalization in marketing campaigns and bring grand success.

  • Focus on segmentation: Segmentation is one of the biggest things for email marketing. It is a crucial method to place subscribers into different groups based on similarities. Marketers need to customize emails for each group to improve the engagement rate. You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:
  • Breaking down your email list into groups allows marketers to produce targeted and relevant messages to the subscribers. The categories are based on:Age
  • Location
  • Occupation
  • Gender
  • Geographic
    You have to input the segmented data into the marketing automation engine to build email marketing campaigns. Marketers can give the opportunity of self segmentation to the customers for choosing their interests and content type. 
  • Add recipients’ names in the subject line: Subject line is the crucial part of the world of email marketing. If you do not tailor the email content into the user’s name, you do not craft a different message for your subscribers.
    Email personalization augments the open and click-through rate and drives massive revenue for your business.
    Let’s get started with some personalized messages:
  • Tailored content for better click-through and open rates.
  •  Provide offers and discounts to attract potential leads.
    According to the latest research, one in three buyers barely care about their names in newsletters and marketing emails. Therefore, implement better email personalization strategies to grab their attention.  
  • Set the pace with event-triggered emails: Triggered emails are individualized messages for the subscribers to communicate effectively. Marketers get to know how customers engage with your website by observing their reactions to products or services. Good communication converts visitors into potential customers and develops long-lasting relationships. 

Have a glance at multiple ways to send triggered emails:

  • Send welcome messages to new subscribers.
  • Re-open communication with inactive subscribers and customers.
  • Bring customers back to your website through cross-selling and up-selling. 

Marketers can use EasySendy for sending triggered emails by segmenting the readers into real-time and target subscribers based on behavioral patterns.

Conclusion

Email personalization is the most effective way to gain new potential customers. Email marketers executing email personalization stay ahead of others in the marketing approach. Take the right approach towards personalization to derive the best outcome. Ensure to use the right techniques for personalizing emails in the right way. Start collecting accurate data with sign-up forms.

Do you believe effective email marketing strategies bring more revenue? 

Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers. 

If marketers use effective email marketing strategies, then those campaigns would generate 40 times more revenue than other social media channels. Companies send over 269 billion emails every day to their subscribers and customers. 

Well, marketers need to learn how to run successful email marketing campaigns.

Before preparing email marketing strategies, marketers have to build an email list of targeted audiences. Then, start converting the website visitors into recipients for preparing the targeted email list. 

Around 80% of anonymous visitors leave the website without signing up the subscription form; so we need to use exit-intent popups for transforming those abandoning visitors into recipients and loyal customers. 

However, marketers can track the customers’ behaviour with the help of exit-intent popups by prompting them with the targeted campaigns. They can sky-rocket the conversion rates and improve open rates through this smart technology. Understanding the goals help them to prepare the campaign adequately. 

Good marketing campaigns start with a defined purpose and an ultimate urge to achieve it. There are different types of goals including welcome email for new subscribers, engaging them with personalised content, nurturing existing recipients with more information about the product or service, and re-engage old subscribers with exciting promotional offers and discounts.

Marketers need to know and understand the set of targeted audiences for creating the personalised and relevant content for them. So, collect the information of your subscribers through Google Analytics once you have sent the first email. Through this analytics, you would get an idea about the gender, demographics, interest and location of the subscribers. 

Kick-start with the best hybrid email marketing provider to optimise your campaigns and make it a successful one. Simultaneously, don’t miss to create optin forms for motivating visitors to sign up for the subscription form. 

After completing all the above points; now, it’s time to plan out the email campaign with an attractive subject line, compelling email copy, and stunning design. Email marketing campaigns generate a lot of revenue, but that doesn’t mean you would flood a barrage of email newsletters in your subscribers’ inboxes. 

Many companies don’t trust the power of email marketing campaigns, and it happens when they fail to deliver positive results from their email marketing efforts. 

These marketers need some tips to improve email marketing strategies and increase the value of their campaigns. You have to take the right steps to make your campaigns stand out from the rest. Always remember that your subscribers and customers are bombarded with hundreds of emails every day. So, you have to be competitive in your approach with some best practices of email marketing.      

Let’s get started with ten effective email marketing strategies: 

Understand your set of audiences

Knowing your customers and understanding their persona are the essential thing for any marketer. Analysing the target audiences would help to craft relevant and personalised messages. Keep in mind that the market is customer-centric; every customer has different needs and interests based on their pain points. 

So, sending generic messages would reduce the number of open and click-through rates. Relevant email content generates more revenue than a general email copy. First, you need to segregate the email list based on the interests and requirements of the subscribers. Proper segmentation helps marketers to promote the products and services in a more personalised way. 

You have to segment the customers based on their gender, age, geographical location, and buyers’ persona for sending valuable and relevant content to serve their interests and offer solutions for the pain points. Survey results, purchase cycle, sending frequency are some of the methods for segmenting the audiences and improving the return on investment.   

Deliver consistent and regular emails

Don’t hesitate to send emails to the subscribers regularly. Sending emails to those people who have willingly subscribed to our website is not a wrong thing. Your email would enter into the spam folder if you send email newsletters to people who have not subscribed to your website, and they have not permitted you to send them newsletters regularly. 

Stay in contact through email newsletters with your existing subscribers are not a part of spamming. Keep sending emails regularly to those subscribers who open and read your email to nurture them and build long-lasting relationships with them. These processes would generate more revenue for your company.  

Make your email short and crisp

Keep the content of your email copy clear and concise to draw the attention of subscribers and improve the conversion rates. Simple email content helps to create a better understanding of the subscribers. 

If you make your content short and to the point; it becomes easier for the subscribers to click on call-to-action without having any confusion. Try to make your email newsletters mobile-friendly as many subscribers open the email on their smartphones rather than opening it on desktop. Convey your message in a short, lucid way to avoid any miscommunication. 

Keep a goal in mind for each message

Setting a goal is crucial for making your email marketing campaign successful. Goal setting helps marketers with the right direction and measure the success of the marketing goals. You need to understand the primary purpose of your campaign.

Evaluate previous email marketing campaigns

Email marketers should evaluate the last email marketing campaigns for strategising the new campaign. Avoid buying the contact list and build your email list for better clarity in sending the messages. Maintain your email list by cleaning the database and remove the inactive subscribers for creating an impact on email deliverability rate.

Add call-to-action

Don’t miss creating a perfect call-to-action button for your email marketing campaign. Ensure to keep the call-to-action short and understandable for the subscribers. So that they can click on the button after reading the email copy.

Use a brief preview of the content

Apart from subject lines, preview text also helps in increasing the open inbox rate. Subscribers can read the subject line and preview text before opening any email

Craft personalised message

Make your subscribers feel special with personalised messages and develop long-lasting relationships with the subscribers. Personalised email copy increases the open and click-through rate. Don’t miss using the first name of your subscribers in the email copy for adding a personal touch in the content. 

Optimise subject line

Subject line is the most crucial part of an email. If you provide a personalised subject line, then there is a high chance of open rate as compared to non-personalised subject line. Please include the name of the subscribers in the subject line to build trustworthy relationships with them.

Design behavioural triggered emails

Subscribers take a specific action when they come across triggered emails. Marketers can send automated emails based on subscribers’ behavioural patterns, and these emails are the most successful one for both the sender and receiver. 

Conclusion

Take a step-by-step approach in email marketing to get positive results and improve return on investment. Email marketers won’t get the results overnight, but they need to take the right decision at the right time. Take care of the details to turn the email marketing campaigns profitable.

and I saw that you are passionate about [niche].

I especially love your post about [mention a post].

I am the CEO of [yourbrand] and we like to create a special discount code for your brand. We are going to create a special referral program just for your audience. With this, we will give your audience an exclusive [10/20/50%] discount with the code [influencerbrandname].

Looking forward to your reply.

[yourname]

Host Contests or Giveaways

Another way you can work together is to host a contest or giveaway. For this, you need to ask them if they are interested in this type of working relationship.

Hi [influencer],

I come across your

Last month, as we (over)sold 300+ EasySendy monthly & annual subscriptions!

Now we partnered with Aritic Mail to bring this year’s next biggest deal on email delivery API, exclusively for EasySendy new users.

So, before you start Black Friday email promotions and till Christmas promotions; we are here with-

  • Inside all new EasySendy subscriptions plan, get Flat 40% OFF on Yearly (Annual) Subscription; use Coupon Code “BLACK2020“.
  • Get Aritic Mail email delivery API stack-able deal at EasySendy for Flat 40% OFF on 900K Emails.

PSsss: Aritic Mail email delivery API is non-expiring email credit, so stack-up and get 20-to-25 900K blocks at once and enjoy till next year ?

These coupons are available until 30-Nov-2020 (12 AM EST) only.

For easy configuration, our support team ([email protected]) can be of your great help or, you can also raise a ticket from your EasySendy Drip dashboard.

Note:

This offer is not directly applicable on your EasySendy plan. Although, you can avail this offer from completely new EasySendy Pro plan and EasySendy Drip plan account.

About EasySendy  –

EasySendy is a hybrid email marketing platform for online gig creators like, bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.

With EasySendy plan, you can launch various campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns.

You can add easy-to-embed Web Pop Forms to capture email subscribers from website, build custom subscriber pages, edit email templates with flexible drag and drop editor, do subscriber segmentation filtering, and more. Connect your app / website through API, Google Analytics, WordPress and Zapier.

Do you know that email personalization makes a marketing campaign successful?

Email marketing is 40x more effective than any other social media channel. 

As you already know that email personalization is the best way to increase customer engagement. So, we are going to dig out more information about email personalization for better understanding.

What is email personalization?

Marketers use customers’ data to create relevant and targeted email marketing campaigns. 

However, these email campaigns get tailored to particular recipients by offering them individualized content based on their buyer’s persona, demographics, age, and gender. 

Though email personalization shouldn’t be limited to address the recipients with their first name, the content should emphasize on the recipients’ pain points with a detailed solution. 

Email personalization helps marketers to know the customers in a better way. With email personalization techniques, marketers analyze the subscribers’ details and email preferences.

You can send useful content to recipients with the help of email personalization techniques. It becomes easier for subscribers to buy your products and services when the crafted content fulfills subscribers’ requirements.    

Let’s check out the goals of email personalisation:

  • Grab the attention of the subscribers at the personal level
  • Provide relevant and individualized content for each recipient
  • Improve inbox open and click-through rate.  

Suppose if you can connect with every subscriber like a trusted friend. You can provide them with the information they adore and deliver perfectly tailored content based on their requirements. In return, the recipients look forward to receiving email newsletters from your end.

It would help if you leveraged email personalization to meet customers’ expectations and set them apart from the competition.

According to the latest reports, over 74% of marketers claim email personalization increases customer engagement. Email personalization can increase sales by 20% and drive a high return on investment.

Nowadays, marketers have an abundance of data at your fingertips, but they don’t utilize most opportunities. However, some businesses have failed to use subscribers’ contact lists to send them personalized emails. 

Email personalization is the best tactic to streamline inbound strategies and generate enormous revenue. Meanwhile, many companies have made incredible improvements in their email metrics after sending personalized content to their subscribers. 

So, you can start designing beautiful email templates with personalized email content to optimize the marketing campaigns. It would be best if you explored further the correlation between dynamic content and professional email templates for successful email campaigns.  

This year, email personalization is widely implemented in marketing campaigns. Around 72% of businesses are concentrating on the email personalization strategy. But many companies are slowing to take hold of email personalization. As a marketer, you need to have quality data in your hands before implementing email personalization. This quality data must comprise information related to the customers.

Marketers are aware of the importance of email personalization, but they are struggling to execute in real-time. When it comes to personalizing email campaigns, they need to use specific ways to propel email marketing.

Here are some ways to create personalized emails:

a) Ask the customers relevant questions:
Try to ask the right set of questions for gathering insightful data and make effective segmentation of audiences. Create a tailored content to enhance customer engagement.

b) Understand customers’ persona:
Analyze the customers’ behavioral patterns and interest in creating groups. Send personalized content based on their website behavior and download history. 

c) Send emails at the best time:
Certain times of the day prove to be better for delivering email newsletters. Make an A/B testing and use customers’ data for sending emails at the best times.

d) Generate behaviorally triggered emails:
Create trigger emails to engage the audiences. Trigger emails are a more effective communication tool as compared to traditional emails and increase the open rate.

How email personalization increases audience engagement?

email personalization increases audience engagement

Email personalization is the best methodology to increase user engagement and improve the conversion rate. Though, marketers have kept an abundance of data at their fingertips. But they need to understand the new technologies for sending the right message at the right time.

Marketing has become easier and smarter with the rise of new technologies. You can refine the marketing campaigns with the use of AI and machine learning. However, email marketing helps to capture customers’ attention to products by optimizing customer-centric marketing strategies.  

Why do businesses need personalized emails?

Customers receive thousands of promotional emails every day. Some of the emails end up entering the trash, but personalized emails stand out in the recipients’ inboxes.

Why do emails entering into the trash? 

Consumers have trained themselves to identify junk messages with the rise of scams. As a result, recipients ignore impersonal and irrelevant messages. This prevents you from reaching the subscribers’ inbox.

Well, personalized messages are unique for the recipients and don’t fit in all email campaigns. Subscribers like to open messages which cater to their needs and interests. Email personalization builds trust for your brand and improves customer experiences.  

Marketers can take help of marketing automation to send multiple marketing campaigns with personalized content. They need a platform to offer a powerful and valuable personalization tool. Meanwhile, you need to have a focused approach to creating tailored content to improve credibility with better engagement.

Why is personalization crucial in email marketing?

Customer retention helps companies to retain many old buyers through brand loyalty initiatives. Many companies spend more time on personalized emails to improve customer retention and increase return on investment. Personalization is the critical factor in achieving high inbox open and click-through rates.

Also, subscribers’ names in the email content improve the open rates by 5.2% and build brand loyalty. However, more personalization in the email content augments the open inbox rates by 11% to 55%.

Even customers appreciate targeted campaigns such as special offers for their birthdays. You can concentrate on previous purchases, interests, preferences for creating highly personalized messages.

Here are some best email personalization techniques for nurturing the potential leads in the right way:

  • Gather the right information: Email marketers need quality information at their fingertips to nurture the qualified leads. If you don’t have the correct data, you can’t effectively implement email personalization. Start gathering information from the audiences on sign-up forms. You can see the effectiveness of email personalization based on the collected data.

    Use tracking tools to monitor the online behavior of customers to understand their persona. Another method is offering discounts or running contests for collecting information about the buyers. Once subscribers get added to the email list, you can ask them relevant questions.

    Similarly, you can ask a bit of information without pushing the consumers to exit the form before signing up. You can gather more information to understand the customers completely. Collecting data will create a solid base for email personalization in marketing campaigns and bring grand success.

  • Focus on segmentation: Segmentation is one of the biggest things for email marketing. It is a crucial method to place subscribers into different groups based on similarities. Marketers need to customize emails for each group to improve the engagement rate. You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:
  • Breaking down your email list into groups allows marketers to produce targeted and relevant messages to the subscribers. The categories are based on:Age
  • Location
  • Occupation
  • Gender
  • Geographic
    You have to input the segmented data into the marketing automation engine to build email marketing campaigns. Marketers can give the opportunity of self segmentation to the customers for choosing their interests and content type. 
  • Add recipients’ names in the subject line: Subject line is the crucial part of the world of email marketing. If you do not tailor the email content into the user’s name, you do not craft a different message for your subscribers.
    Email personalization augments the open and click-through rate and drives massive revenue for your business.
    Let’s get started with some personalized messages:
  • Tailored content for better click-through and open rates.
  •  Provide offers and discounts to attract potential leads.
    According to the latest research, one in three buyers barely care about their names in newsletters and marketing emails. Therefore, implement better email personalization strategies to grab their attention.  
  • Set the pace with event-triggered emails: Triggered emails are individualized messages for the subscribers to communicate effectively. Marketers get to know how customers engage with your website by observing their reactions to products or services. Good communication converts visitors into potential customers and develops long-lasting relationships. 

Have a glance at multiple ways to send triggered emails:

  • Send welcome messages to new subscribers.
  • Re-open communication with inactive subscribers and customers.
  • Bring customers back to your website through cross-selling and up-selling. 

Marketers can use EasySendy for sending triggered emails by segmenting the readers into real-time and target subscribers based on behavioral patterns.

Conclusion

Email personalization is the most effective way to gain new potential customers. Email marketers executing email personalization stay ahead of others in the marketing approach. Take the right approach towards personalization to derive the best outcome. Ensure to use the right techniques for personalizing emails in the right way. Start collecting accurate data with sign-up forms.

Do you believe effective email marketing strategies bring more revenue? 

Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers. 

If marketers use effective email marketing strategies, then those campaigns would generate 40 times more revenue than other social media channels. Companies send over 269 billion emails every day to their subscribers and customers. 

Well, marketers need to learn how to run successful email marketing campaigns.

Before preparing email marketing strategies, marketers have to build an email list of targeted audiences. Then, start converting the website visitors into recipients for preparing the targeted email list. 

Around 80% of anonymous visitors leave the website without signing up the subscription form; so we need to use exit-intent popups for transforming those abandoning visitors into recipients and loyal customers. 

However, marketers can track the customers’ behaviour with the help of exit-intent popups by prompting them with the targeted campaigns. They can sky-rocket the conversion rates and improve open rates through this smart technology. Understanding the goals help them to prepare the campaign adequately. 

Good marketing campaigns start with a defined purpose and an ultimate urge to achieve it. There are different types of goals including welcome email for new subscribers, engaging them with personalised content, nurturing existing recipients with more information about the product or service, and re-engage old subscribers with exciting promotional offers and discounts.

Marketers need to know and understand the set of targeted audiences for creating the personalised and relevant content for them. So, collect the information of your subscribers through Google Analytics once you have sent the first email. Through this analytics, you would get an idea about the gender, demographics, interest and location of the subscribers. 

Kick-start with the best hybrid email marketing provider to optimise your campaigns and make it a successful one. Simultaneously, don’t miss to create optin forms for motivating visitors to sign up for the subscription form. 

After completing all the above points; now, it’s time to plan out the email campaign with an attractive subject line, compelling email copy, and stunning design. Email marketing campaigns generate a lot of revenue, but that doesn’t mean you would flood a barrage of email newsletters in your subscribers’ inboxes. 

Many companies don’t trust the power of email marketing campaigns, and it happens when they fail to deliver positive results from their email marketing efforts. 

These marketers need some tips to improve email marketing strategies and increase the value of their campaigns. You have to take the right steps to make your campaigns stand out from the rest. Always remember that your subscribers and customers are bombarded with hundreds of emails every day. So, you have to be competitive in your approach with some best practices of email marketing.      

Let’s get started with ten effective email marketing strategies: 

Understand your set of audiences

Knowing your customers and understanding their persona are the essential thing for any marketer. Analysing the target audiences would help to craft relevant and personalised messages. Keep in mind that the market is customer-centric; every customer has different needs and interests based on their pain points. 

So, sending generic messages would reduce the number of open and click-through rates. Relevant email content generates more revenue than a general email copy. First, you need to segregate the email list based on the interests and requirements of the subscribers. Proper segmentation helps marketers to promote the products and services in a more personalised way. 

You have to segment the customers based on their gender, age, geographical location, and buyers’ persona for sending valuable and relevant content to serve their interests and offer solutions for the pain points. Survey results, purchase cycle, sending frequency are some of the methods for segmenting the audiences and improving the return on investment.   

Deliver consistent and regular emails

Don’t hesitate to send emails to the subscribers regularly. Sending emails to those people who have willingly subscribed to our website is not a wrong thing. Your email would enter into the spam folder if you send email newsletters to people who have not subscribed to your website, and they have not permitted you to send them newsletters regularly. 

Stay in contact through email newsletters with your existing subscribers are not a part of spamming. Keep sending emails regularly to those subscribers who open and read your email to nurture them and build long-lasting relationships with them. These processes would generate more revenue for your company.  

Make your email short and crisp

Keep the content of your email copy clear and concise to draw the attention of subscribers and improve the conversion rates. Simple email content helps to create a better understanding of the subscribers. 

If you make your content short and to the point; it becomes easier for the subscribers to click on call-to-action without having any confusion. Try to make your email newsletters mobile-friendly as many subscribers open the email on their smartphones rather than opening it on desktop. Convey your message in a short, lucid way to avoid any miscommunication. 

Keep a goal in mind for each message

Setting a goal is crucial for making your email marketing campaign successful. Goal setting helps marketers with the right direction and measure the success of the marketing goals. You need to understand the primary purpose of your campaign.

Evaluate previous email marketing campaigns

Email marketers should evaluate the last email marketing campaigns for strategising the new campaign. Avoid buying the contact list and build your email list for better clarity in sending the messages. Maintain your email list by cleaning the database and remove the inactive subscribers for creating an impact on email deliverability rate.

Add call-to-action

Don’t miss creating a perfect call-to-action button for your email marketing campaign. Ensure to keep the call-to-action short and understandable for the subscribers. So that they can click on the button after reading the email copy.

Use a brief preview of the content

Apart from subject lines, preview text also helps in increasing the open inbox rate. Subscribers can read the subject line and preview text before opening any email

Craft personalised message

Make your subscribers feel special with personalised messages and develop long-lasting relationships with the subscribers. Personalised email copy increases the open and click-through rate. Don’t miss using the first name of your subscribers in the email copy for adding a personal touch in the content. 

Optimise subject line

Subject line is the most crucial part of an email. If you provide a personalised subject line, then there is a high chance of open rate as compared to non-personalised subject line. Please include the name of the subscribers in the subject line to build trustworthy relationships with them.

Design behavioural triggered emails

Subscribers take a specific action when they come across triggered emails. Marketers can send automated emails based on subscribers’ behavioural patterns, and these emails are the most successful one for both the sender and receiver. 

Conclusion

Take a step-by-step approach in email marketing to get positive results and improve return on investment. Email marketers won’t get the results overnight, but they need to take the right decision at the right time. Take care of the details to turn the email marketing campaigns profitable.

and I saw that you are passionate about [niche].

I especially love your post about [mention a post].

I am the CEO of [yourbrand] and we like to host a giveaway for your audience. We will be giving away a [product1], [product2] and [product3] to 3 lucky winners.  This is an exclusive giveaway that is tailored for your brand and audience.

Would you be interested in this?

[yourname]

Ask for Reviews

Sometimes, a simple feedback may be all you need. In this approach, you ask them about what they think about your products and services. This is done by giving them a free product or a trial of your service. This way, they can give you their honest feedback.

Hi [influencer],

I come across your

Last month, as we (over)sold 300+ EasySendy monthly & annual subscriptions!

Now we partnered with Aritic Mail to bring this year’s next biggest deal on email delivery API, exclusively for EasySendy new users.

So, before you start Black Friday email promotions and till Christmas promotions; we are here with-

  • Inside all new EasySendy subscriptions plan, get Flat 40% OFF on Yearly (Annual) Subscription; use Coupon Code “BLACK2020“.
  • Get Aritic Mail email delivery API stack-able deal at EasySendy for Flat 40% OFF on 900K Emails.

PSsss: Aritic Mail email delivery API is non-expiring email credit, so stack-up and get 20-to-25 900K blocks at once and enjoy till next year ?

These coupons are available until 30-Nov-2020 (12 AM EST) only.

For easy configuration, our support team ([email protected]) can be of your great help or, you can also raise a ticket from your EasySendy Drip dashboard.

Note:

This offer is not directly applicable on your EasySendy plan. Although, you can avail this offer from completely new EasySendy Pro plan and EasySendy Drip plan account.

About EasySendy  –

EasySendy is a hybrid email marketing platform for online gig creators like, bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.

With EasySendy plan, you can launch various campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns.

You can add easy-to-embed Web Pop Forms to capture email subscribers from website, build custom subscriber pages, edit email templates with flexible drag and drop editor, do subscriber segmentation filtering, and more. Connect your app / website through API, Google Analytics, WordPress and Zapier.

Do you know that email personalization makes a marketing campaign successful?

Email marketing is 40x more effective than any other social media channel. 

As you already know that email personalization is the best way to increase customer engagement. So, we are going to dig out more information about email personalization for better understanding.

What is email personalization?

Marketers use customers’ data to create relevant and targeted email marketing campaigns. 

However, these email campaigns get tailored to particular recipients by offering them individualized content based on their buyer’s persona, demographics, age, and gender. 

Though email personalization shouldn’t be limited to address the recipients with their first name, the content should emphasize on the recipients’ pain points with a detailed solution. 

Email personalization helps marketers to know the customers in a better way. With email personalization techniques, marketers analyze the subscribers’ details and email preferences.

You can send useful content to recipients with the help of email personalization techniques. It becomes easier for subscribers to buy your products and services when the crafted content fulfills subscribers’ requirements.    

Let’s check out the goals of email personalisation:

  • Grab the attention of the subscribers at the personal level
  • Provide relevant and individualized content for each recipient
  • Improve inbox open and click-through rate.  

Suppose if you can connect with every subscriber like a trusted friend. You can provide them with the information they adore and deliver perfectly tailored content based on their requirements. In return, the recipients look forward to receiving email newsletters from your end.

It would help if you leveraged email personalization to meet customers’ expectations and set them apart from the competition.

According to the latest reports, over 74% of marketers claim email personalization increases customer engagement. Email personalization can increase sales by 20% and drive a high return on investment.

Nowadays, marketers have an abundance of data at your fingertips, but they don’t utilize most opportunities. However, some businesses have failed to use subscribers’ contact lists to send them personalized emails. 

Email personalization is the best tactic to streamline inbound strategies and generate enormous revenue. Meanwhile, many companies have made incredible improvements in their email metrics after sending personalized content to their subscribers. 

So, you can start designing beautiful email templates with personalized email content to optimize the marketing campaigns. It would be best if you explored further the correlation between dynamic content and professional email templates for successful email campaigns.  

This year, email personalization is widely implemented in marketing campaigns. Around 72% of businesses are concentrating on the email personalization strategy. But many companies are slowing to take hold of email personalization. As a marketer, you need to have quality data in your hands before implementing email personalization. This quality data must comprise information related to the customers.

Marketers are aware of the importance of email personalization, but they are struggling to execute in real-time. When it comes to personalizing email campaigns, they need to use specific ways to propel email marketing.

Here are some ways to create personalized emails:

a) Ask the customers relevant questions:
Try to ask the right set of questions for gathering insightful data and make effective segmentation of audiences. Create a tailored content to enhance customer engagement.

b) Understand customers’ persona:
Analyze the customers’ behavioral patterns and interest in creating groups. Send personalized content based on their website behavior and download history. 

c) Send emails at the best time:
Certain times of the day prove to be better for delivering email newsletters. Make an A/B testing and use customers’ data for sending emails at the best times.

d) Generate behaviorally triggered emails:
Create trigger emails to engage the audiences. Trigger emails are a more effective communication tool as compared to traditional emails and increase the open rate.

How email personalization increases audience engagement?

email personalization increases audience engagement

Email personalization is the best methodology to increase user engagement and improve the conversion rate. Though, marketers have kept an abundance of data at their fingertips. But they need to understand the new technologies for sending the right message at the right time.

Marketing has become easier and smarter with the rise of new technologies. You can refine the marketing campaigns with the use of AI and machine learning. However, email marketing helps to capture customers’ attention to products by optimizing customer-centric marketing strategies.  

Why do businesses need personalized emails?

Customers receive thousands of promotional emails every day. Some of the emails end up entering the trash, but personalized emails stand out in the recipients’ inboxes.

Why do emails entering into the trash? 

Consumers have trained themselves to identify junk messages with the rise of scams. As a result, recipients ignore impersonal and irrelevant messages. This prevents you from reaching the subscribers’ inbox.

Well, personalized messages are unique for the recipients and don’t fit in all email campaigns. Subscribers like to open messages which cater to their needs and interests. Email personalization builds trust for your brand and improves customer experiences.  

Marketers can take help of marketing automation to send multiple marketing campaigns with personalized content. They need a platform to offer a powerful and valuable personalization tool. Meanwhile, you need to have a focused approach to creating tailored content to improve credibility with better engagement.

Why is personalization crucial in email marketing?

Customer retention helps companies to retain many old buyers through brand loyalty initiatives. Many companies spend more time on personalized emails to improve customer retention and increase return on investment. Personalization is the critical factor in achieving high inbox open and click-through rates.

Also, subscribers’ names in the email content improve the open rates by 5.2% and build brand loyalty. However, more personalization in the email content augments the open inbox rates by 11% to 55%.

Even customers appreciate targeted campaigns such as special offers for their birthdays. You can concentrate on previous purchases, interests, preferences for creating highly personalized messages.

Here are some best email personalization techniques for nurturing the potential leads in the right way:

  • Gather the right information: Email marketers need quality information at their fingertips to nurture the qualified leads. If you don’t have the correct data, you can’t effectively implement email personalization. Start gathering information from the audiences on sign-up forms. You can see the effectiveness of email personalization based on the collected data.

    Use tracking tools to monitor the online behavior of customers to understand their persona. Another method is offering discounts or running contests for collecting information about the buyers. Once subscribers get added to the email list, you can ask them relevant questions.

    Similarly, you can ask a bit of information without pushing the consumers to exit the form before signing up. You can gather more information to understand the customers completely. Collecting data will create a solid base for email personalization in marketing campaigns and bring grand success.

  • Focus on segmentation: Segmentation is one of the biggest things for email marketing. It is a crucial method to place subscribers into different groups based on similarities. Marketers need to customize emails for each group to improve the engagement rate. You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:You can segregate your email list into particular groups to target relevant messages. Customers’ segmentation can be categorized based on the following criteria:
  • Breaking down your email list into groups allows marketers to produce targeted and relevant messages to the subscribers. The categories are based on:Age
  • Location
  • Occupation
  • Gender
  • Geographic
    You have to input the segmented data into the marketing automation engine to build email marketing campaigns. Marketers can give the opportunity of self segmentation to the customers for choosing their interests and content type. 
  • Add recipients’ names in the subject line: Subject line is the crucial part of the world of email marketing. If you do not tailor the email content into the user’s name, you do not craft a different message for your subscribers.
    Email personalization augments the open and click-through rate and drives massive revenue for your business.
    Let’s get started with some personalized messages:
  • Tailored content for better click-through and open rates.
  •  Provide offers and discounts to attract potential leads.
    According to the latest research, one in three buyers barely care about their names in newsletters and marketing emails. Therefore, implement better email personalization strategies to grab their attention.  
  • Set the pace with event-triggered emails: Triggered emails are individualized messages for the subscribers to communicate effectively. Marketers get to know how customers engage with your website by observing their reactions to products or services. Good communication converts visitors into potential customers and develops long-lasting relationships. 

Have a glance at multiple ways to send triggered emails:

  • Send welcome messages to new subscribers.
  • Re-open communication with inactive subscribers and customers.
  • Bring customers back to your website through cross-selling and up-selling. 

Marketers can use EasySendy for sending triggered emails by segmenting the readers into real-time and target subscribers based on behavioral patterns.

Conclusion

Email personalization is the most effective way to gain new potential customers. Email marketers executing email personalization stay ahead of others in the marketing approach. Take the right approach towards personalization to derive the best outcome. Ensure to use the right techniques for personalizing emails in the right way. Start collecting accurate data with sign-up forms.

Do you believe effective email marketing strategies bring more revenue? 

Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers. 

If marketers use effective email marketing strategies, then those campaigns would generate 40 times more revenue than other social media channels. Companies send over 269 billion emails every day to their subscribers and customers. 

Well, marketers need to learn how to run successful email marketing campaigns.

Before preparing email marketing strategies, marketers have to build an email list of targeted audiences. Then, start converting the website visitors into recipients for preparing the targeted email list. 

Around 80% of anonymous visitors leave the website without signing up the subscription form; so we need to use exit-intent popups for transforming those abandoning visitors into recipients and loyal customers. 

However, marketers can track the customers’ behaviour with the help of exit-intent popups by prompting them with the targeted campaigns. They can sky-rocket the conversion rates and improve open rates through this smart technology. Understanding the goals help them to prepare the campaign adequately. 

Good marketing campaigns start with a defined purpose and an ultimate urge to achieve it. There are different types of goals including welcome email for new subscribers, engaging them with personalised content, nurturing existing recipients with more information about the product or service, and re-engage old subscribers with exciting promotional offers and discounts.

Marketers need to know and understand the set of targeted audiences for creating the personalised and relevant content for them. So, collect the information of your subscribers through Google Analytics once you have sent the first email. Through this analytics, you would get an idea about the gender, demographics, interest and location of the subscribers. 

Kick-start with the best hybrid email marketing provider to optimise your campaigns and make it a successful one. Simultaneously, don’t miss to create optin forms for motivating visitors to sign up for the subscription form. 

After completing all the above points; now, it’s time to plan out the email campaign with an attractive subject line, compelling email copy, and stunning design. Email marketing campaigns generate a lot of revenue, but that doesn’t mean you would flood a barrage of email newsletters in your subscribers’ inboxes. 

Many companies don’t trust the power of email marketing campaigns, and it happens when they fail to deliver positive results from their email marketing efforts. 

These marketers need some tips to improve email marketing strategies and increase the value of their campaigns. You have to take the right steps to make your campaigns stand out from the rest. Always remember that your subscribers and customers are bombarded with hundreds of emails every day. So, you have to be competitive in your approach with some best practices of email marketing.      

Let’s get started with ten effective email marketing strategies: 

Understand your set of audiences

Knowing your customers and understanding their persona are the essential thing for any marketer. Analysing the target audiences would help to craft relevant and personalised messages. Keep in mind that the market is customer-centric; every customer has different needs and interests based on their pain points. 

So, sending generic messages would reduce the number of open and click-through rates. Relevant email content generates more revenue than a general email copy. First, you need to segregate the email list based on the interests and requirements of the subscribers. Proper segmentation helps marketers to promote the products and services in a more personalised way. 

You have to segment the customers based on their gender, age, geographical location, and buyers’ persona for sending valuable and relevant content to serve their interests and offer solutions for the pain points. Survey results, purchase cycle, sending frequency are some of the methods for segmenting the audiences and improving the return on investment.   

Deliver consistent and regular emails

Don’t hesitate to send emails to the subscribers regularly. Sending emails to those people who have willingly subscribed to our website is not a wrong thing. Your email would enter into the spam folder if you send email newsletters to people who have not subscribed to your website, and they have not permitted you to send them newsletters regularly. 

Stay in contact through email newsletters with your existing subscribers are not a part of spamming. Keep sending emails regularly to those subscribers who open and read your email to nurture them and build long-lasting relationships with them. These processes would generate more revenue for your company.  

Make your email short and crisp

Keep the content of your email copy clear and concise to draw the attention of subscribers and improve the conversion rates. Simple email content helps to create a better understanding of the subscribers. 

If you make your content short and to the point; it becomes easier for the subscribers to click on call-to-action without having any confusion. Try to make your email newsletters mobile-friendly as many subscribers open the email on their smartphones rather than opening it on desktop. Convey your message in a short, lucid way to avoid any miscommunication. 

Keep a goal in mind for each message

Setting a goal is crucial for making your email marketing campaign successful. Goal setting helps marketers with the right direction and measure the success of the marketing goals. You need to understand the primary purpose of your campaign.

Evaluate previous email marketing campaigns

Email marketers should evaluate the last email marketing campaigns for strategising the new campaign. Avoid buying the contact list and build your email list for better clarity in sending the messages. Maintain your email list by cleaning the database and remove the inactive subscribers for creating an impact on email deliverability rate.

Add call-to-action

Don’t miss creating a perfect call-to-action button for your email marketing campaign. Ensure to keep the call-to-action short and understandable for the subscribers. So that they can click on the button after reading the email copy.

Use a brief preview of the content

Apart from subject lines, preview text also helps in increasing the open inbox rate. Subscribers can read the subject line and preview text before opening any email

Craft personalised message

Make your subscribers feel special with personalised messages and develop long-lasting relationships with the subscribers. Personalised email copy increases the open and click-through rate. Don’t miss using the first name of your subscribers in the email copy for adding a personal touch in the content. 

Optimise subject line

Subject line is the most crucial part of an email. If you provide a personalised subject line, then there is a high chance of open rate as compared to non-personalised subject line. Please include the name of the subscribers in the subject line to build trustworthy relationships with them.

Design behavioural triggered emails

Subscribers take a specific action when they come across triggered emails. Marketers can send automated emails based on subscribers’ behavioural patterns, and these emails are the most successful one for both the sender and receiver. 

Conclusion

Take a step-by-step approach in email marketing to get positive results and improve return on investment. Email marketers won’t get the results overnight, but they need to take the right decision at the right time. Take care of the details to turn the email marketing campaigns profitable.

and I saw that you are passionate about [niche].

I especially love your post about [mention a post].

I am the CEO of [yourbrand] and we like to give you one of our products for review. It is the [productname]. And it [describe the product].

You can give us a review once you try it.

Would you be interested in this? If so, where can we send the product?

[yourname]

Update Them on Their Achievements

Once you get them on board, you an also improve the working relationship with regular milestone referral incentives. You can give this to them once they manage to refer a certain amount of people.

Hi [influencer],

Thank you so much for helping us out.

You have referred [167] people so far.

Because of this, we’ll send you a reward. Please check the attachment for the coupon code.

Thank you.

[yourname]

Don’t Forget To Measure Performance

Once you have managed to get some influencers to reply to your offer, it is important to track the performance of your promotions. Since we are talking about email promotions, it is important to track opens, as well as conversions and sales. Once you get some sales, you can then start looking for more influencers to promote to.  

Publisher

Plugin Install : Subscribe Push Notification need OneSignal plugin to be installed.

Related Posts

Welcome Back!

Login to your account below

Create New Account!

Fill the forms below to register

Retrieve your password

Please enter your username or email address to reset your password.

Slot Gacor

Sbobet

Slot Gacor

https://crackthespine.com/wp-includes/slot-gacor/

Sbobet

https://www.timothyegan.com/

https://mi-portal-infonavit.com.mx/core/js/-/slot-gacor.html

https://gralnia.org/wp-includes/slot-gacor/

https://www.nationalparkguru.com/wp-includes/slot-gacor/

https://www.adn-mundo.com/wp-includes/slot-gacor/

https://2rokh.ir/wp-includes/rtp-slot-gacor/

https://jolliz.com/wp-includes/slot-gacor/

https://www.startupindiamagazine.com/wp-includes/slot-gacor/

https://www.khansiracademy.in/wp-includes/slot-gacor/

https://knowledgesagar.in/wp-includes/slot-gacor/

https://sachchibaate.com/wp-includes/slot-gacor/

https://www.eneagrama.me/wp-includes/slot-gacor/

https://ecop.pk/wp-includes/slot-gacor/

https://ecop.pk/wp-includes/slot-gacor/

https://movingbay.com/wp-includes/slot-gacor/

https://movingbay.com/wp-includes/slot-gacor/

https://phuonghoangschool.com/wp-includes/fonts/slot-demo/

https://www.lamiapastafresca.it/wp-includes/rtp-live-slot/

Slot88

Slot

RTP Slot

Sbobet

RTP Live

sbobet

sbobet88

https://brentfordgymnasticsclub.com/wp-includes/sbobet/

https://jenniferallenlaw.com/wp-includes/sbobet/

https://advantagehomecare.com/wp-includes/sbobet/

http://nvzprd-agentmanifest.ivanticloud.com/

daftar sbobet