Greggs to launch bespoke customisable sandwiches through delivery service
Credit: getty images/ greggs
Greggs is said to be introducing a new delivery service that will cater to ‘fussy’ eaters, in partnership with Just Eat.
The Chief Executive told Business Live: ‘Customers are getting much fussier about food, so it’s about having food exactly the way they want it.’
‘Digital channels will enable that, and because we have kitchens in every shop, we’re going to start offering bespoke sandwiches.’
He explains that this is a business move to put the focus on ‘customer loyalty’ and that in the future, the businesses who succeed in retail will be ‘those who know the names of the customers they’re dealing with.’
The collaboration between Greggs and Just Eat is an exciting development and the introduction of bespoke sandwiches is a sign that Greggs is adapting to the new normal.
Although this year was difficult for some businesses, companies such as Just Eat came out on top, and their home delivery UK food sales were said to have surged 43% as Covid-19 boosted demand.
‘Order growth at Just Eat Takeaway.com further accelerated, consequently widening the gap to competitors in our key markets’, Jitse Groen, the Just Eat Chief Executive explained.
Bakery boss Roger Whiteside explains that one of the company’s current aims is to maintain that face-to-face interaction – something Greggs customers have expressed that they love, but also to enhance the experience for other customers who may prefer to ‘have food exactly the way they want it’.
Though the company experienced a loss this year of £62m, they are still pushing forward with new developments and the introduction of new shops.
Whiteside recently explained that Greggs would come out of the pandemic ‘stronger than ever’.
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