8 million pre-orders meant the game was guaranteed to be a hit (Pic: CD Projekt)
CD Projekt’s own website states that development costs and marketing for Cyberpunk 2077 were covered by pre-orders alone.
Everyone expected Cyberpunk 2077 to be one of the biggest launches of the year (and it was), but new information reveals that it was a financial success even before it came out.
According to CD Projekt’s website, a report regarding investments related to Cyberpunk 2077’s development and promotion says that pre-order sales exceeded all development and marketing costs.
Given that CD Projekt previously stated that the game received 8 million pre-orders, this isn’t too surprising to learn.
And considering there is still planned DLC and versions for the PlayStation 5 and Xbox Series X/S due for release, that only means more money to be made for the studio.
Cyberpunk 2077’s guaranteed financial success may have helped push the decision to finally release it in December, following multiple delays.
Though that release has now backfired, with the game receiving harsh reviews from fans and complaints of technical issues, particularly with the base PlayStation 4 and Xbox One versions.
CD Projekt has even had to apologise for deliberately not showing those console versions running before launch and is temporarily offering refunds for anyone displeased with their purchase.
Cyberpunk 2077 is available on PC, PlayStation 4, Xbox One, and Stadia. PlayStation 5 and Xbox Series X/S versions are planned for 2021.
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