There could be some big shifts within the industry this year (pic: Microsoft)
The likes of Microsoft, Amazon, and Google are approaching and in talks to buy out a few unidentified studios.
Microsoft has already been very open about its desire to acquire new studios, but now there is word that other companies such as Amazon and Google are looking to do the same.
He says that he knows of three specific studios that are being targeted, although he has not named them publicly.
‘I’ve been hearing a lot of conversations behind closed doors about acquisitions in the industry. There’s a lot of moving things going on right now,’ he said.
‘It’s hard to say which companies are going to get snatched up and by what vendors… I can tell you there are some big industry names out there being approached by Microsoft included, but then you also have Amazon, and you also have Google…’
His wording suggests that the studios being approached are big names and not necessarily smaller studios, possibly in a similar vein to Microsoft’s acquisition of Bethesda.
He also mentions Facebook, Sony, and EA – highlighting the latter’s recent purchase of Codemasters, the studio behind the Dirt and F1 franchises.
A bidding war for existing publishers and developers is exactly what was predicted after Microsoft acquired Bethesda, raising fears that the games industry could see a sudden consolidation into just a few separate companies.
Non-gaming companies such as Google, Amazon, and Facebook have become increasingly interested in the industry in recent years, especially in terms of streaming – for which they all need exclusive content to attract customers.
So far it’s only Microsoft that’s been on a spending spree but suggestions are already being made that the disastrous Cyberpunk 2077 launch could leave CD Projekt open to acquisition, with perhaps many others to follow.
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